Luke Armour – Digital Marketing and Public Relations Observations, Commentary, Frivolity

Welcome to the Rundown Podcast. Here I give and get The Rundown on social media and all things Public Relations and Digital marketing on the web.

Episode 3 of The Rundown Podcast features part one of a discussion of podcasting with two of my favorite podcasters – Shel Holtz (@shel) and Neville Hobson (@jangles) from the For Immediate Release series of podcasts. They recently released the results of their listener survey, which spurred a detailed discussion of podcasting past, present and future…

The Rundown with Shel Holtz and Neville Hobson – Part I

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Show Notes

• 00:00 Face off
• 00:41 Welcome
• 01:33 Comments? Suggestions?
• 01:50 Segue
• 02:00 Welcome, again
• 02:20 Introduction of Neville and Shel
• 05:00 The FIR Listener Survey – why release the survey results?
• 07:29 Changes to The Hobson & Holtz Report?
• 08:20 Length
• 09:05 Podsafe Music – Really?
• 11:40 RSS vs. iTunes
• 13:49 iPod vs. iPhone
• 16:02 Conversation Rules
• 17:03 Podcast Stats – Downloads vs. Listeners
• 18:37 Is content still king? (eMarketer study Podcasting Into the Mainstream, March 2009)
• 21:07 Diversity in audience – why and how?
• 22:57 Podcast listenership
• 25:21 Break
• 25:30 Luke pimps these other podcasts:
  • Grizzly’s Growls Episode 100 focused on podcasters benefitting from PR featuring Shel, Nevill and the Inside PR team of Jones, Fallis and Waxman.
  • Also, a great discussion on SEO in PR with Eric Schwartzman’s On The Record Online with Search Engine Land’s Danny Sullivan.

Don’t hesitate to send in audio or text comments, questions, feedback and anything else that suits your fancy. I reserve the right, of course, to play or read any and all of your comments as well as delete them without a second thought. But don’t let that stop you from giving it a shot!

Please let me know what you think via email or leave an audio comment at: +1 206.337.3731.

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