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    Online observations of public relations, marketing, advertising and social media; the occasional frivolity; and The Rundown show notes. Jump in, the water's fine.

    Please Note: Everything posted on this blog is my personal opinion and does not necessarily represent the views of my employer or its constituents.

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The Rundown with Shel Holtz and Neville Hobson-Part II

TheRundown Welcome to the Rundown Podcast. Here I give and get The Rundown on social media and all things Public Relations and Digital marketing on the web.

Episode 4 of The Rundown Podcast features part two of my discussion of podcasting with communication and podcast rockstars – Shel Holtz (@shel) and Neville Hobson (@jangles) from the For Immediate Release series of podcasts. They recently released the results of their listener survey, which spurred a detailed discussion of podcasting past, present and future…

I also welcome back Ashley Mead in a new segment I’ve dubbed: Calling You – at a Moment’s Notice! Ashley’s got an interesting new hobby that really gives you the perspective from 15,000 feet.

The Rundown with Shel Holtz and Neville Hobson – Part II

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Show Notes

  • 00:00 Music by Me
  • 00:40 Welcome
  • 01:19 Calling You – at a Moment’s Notice! Starring Ashley Mead
  • 04:50 Segue into the podcast discussion with Shel Holtz and Neville Hobson
  • 04:56 Podcasting as niche vs widespread adoption for podcasts
  • 05:55 Podcast Community Catalyst
  • 08:00 Global podcast perspective
  • 08:55 Podcast education
  • 10:41 Podcast technology vs. podcast disinterest
  • 11:44 Audio Blogging
  • 13:57 Rise of Video Blogging
  • 14:20 Big Media – independent podcasters vs. mainstream media
  • 17:24 What is podcasting really vs. what is podcasting ideally
  • 18:21 State of podcasting
  • 19:50 Podcasting is dead
  • 21:51 Where can we find them?
  • 22:22 Break
  • 22:29 Farewell
  • 22:51 Mr. Media rolls us out.

Don’t hesitate to send in audio or text comments, questions, feedback and anything else that suits your fancy. I reserve the right, of course, to play or read any and all of your comments as well as delete them without a second thought. But don’t let that stop you from giving it a shot!

Please let me know what you think via email or leave an audio comment at: +1 206.337.3731.

For Immediate Release Goes LIVE

FIRReaders of this blog will know that one of my favorite podcasts is “For Immediate Release: The Hobson and Holtz Report.” If you’re reading this blog and not listening to FIR, stop reading right now, go to ForImmediateRelease.biz and sign up for the blog and podcast feed. Or, as an introduction you can check out this Saturday’s live episode on BlogTalkRadio.

This Saturday, February 9, at 10am PT/1pm ET/ 6pm GMT, hosts Neville Hobson and Shel Holtz will host a special live call-in edition of “For Immediate Release: The Hobson and Holtz Report” on BlogTalkRadio.

The call-in episode will focus on the blurring of the lines between internal and external communications. If you work in external PR, how do employees of your (or your client’s) company affect your communication efforts? If you work in internal communications, how does your role change in order to prepare employees for their growing role as points of contact and brand experiences in the social media sites where they participate?

It works just like my show, The Rundown. Visit the FIR BlogTalkRadio profile page to listen or call 347.324.3723 to join in the conversation, (you may also listen via phone, pressing ‘1’ to be put in the talking queue).

If you miss the live show, the audio will still come through the podcast feed, so no worries. Should be great show and I hope to hear you there.

(as per usual, I tell you that I work for BlogTalkRadio)

The Rundown on Stop Blocking with Shel Holtz

This week communication guru, blogger and podcaster Shel Holtz joins me for The Rundown on BlogTalkRadio. As always, The Rundown is my weekly LIVE podcast featuring an analysis or summary of something by a knowledgeable person – and me. For those of you who read this blog, Shel Holtz needs no introduction. Okay, here’s one anyway:

Shel has spent 30-plus years in organizational communications in Fortune 500 companies, consulting firms, and as an independent consultant since 1996. Shel also provides counsel and guidance on traditional online communication and conventional media.
Shel is the author of five books, including “Public Relations on the Net,” “Corporate Conversations,” “Blogging for Business” and the recently released “How to Do Everything with Podcasting.” He has also written countless articles for magazines and journals. He is in demand as a speaker at conferences and workshops around the world.

He is also very passionate about employee communications and, discouraged by corporate banning of sites on the net, started StopBlocking.org:

Companies everywhere are blocking employee access to the Net, fueled by questionable research and irresponsible pronouncements of self-serving individuals and organizations. This site is designed to serve as a hub information resource for those who believe the benefits of providing access far outweigh the risks.

I’ll be having a live discussion with Shel about this campaign, what he’s trying to do with it and why he thinks we shouldn’t be blanket banning entire sites to our employees.

You are welcome to join the discussion if you can drag yourself away from the latest Facebook movie quiz or zombie attack for 30 minutes. Geez.

The Rundown airs on Tuesdays at 1:30pm Eastern. It’s live, so just call in at (646) 716-8329. You can also email your text or audio comments to me before the show and I’ll fit them in. The archives will be available at my BlogTalkRadio host page or by subscribing to the show’s RSS feed. You can also subscribe to the show on iTunes. Also, I am the PR Coordinator for BlogTalkRadio.

Listen to the Archive from BlogTalkRadio:

A Virtual PR Geek Dinner

Update: I made New PR ! Thanks, Constantin.

Well, I had this crazy idea. And like a fool I acted on it. I couldn’t help it. It was driving me crazy. I had to let it out.

Since I’m in Ohio and jealous of all the geek dinners and social media events, I made one up. Yes, I fabricated a geek dinner with some influential PR podcasters and me at a bar.

And well, sure, I took a few creative liberties. But only at the expense of other people, see. Deep down, I’m sure they truly appreciate the attention.

Special thanks to the guys at Inside PR (Terry and David) and For Immediate Release (Shel, Neville) for being good sports about this (I hope). Special guest appearance by Paullscilla, Queen of the Desert.

It comes in at 11:10, and my testers enjoyed it. I hope you do to.

Link straight to the mp3 here.

What Color is Your Expert Social Media Guru?

crayon-logo.jpgParachute, my eye. I want to know what color your favorite social media, new marketing hero is.

By now you’ve heard (unless you live under a blogosphere rock, i.e. are offline) that all our favorite podcasters have joined together to form an honest to goodness virtual company focusing on all aspects of communication. Instead of offering social media as an afterthought, crayon will be incorporating every strategic tool at its disposal to fit the needs of its clients.

Shel writes:

The biggest boxes of crayons come chock-full of dozens of colors, Joe notes, but most communicators (marketers, advertisers, PR folk, corporate communications pros) seem always to start with red, green, and blue. crayon is ready to pull any color out of the box and we definitley [sic] will not start with red, green, and blue.

And that’s great. But I want to hear from you. What colors are your social media magnates? Mine are as follows:

  • Holtz says to me a fuzzy wuzzy brown
  • Hobson is nothing less than a burnt sienna
  • CC Chapman couldn’t be anything other than atomic tangerine
  • Jaffe is a toss-up between razzmatazz and purple pizzazz

Best of luck, gentlemen, to you and your NY behind-the-scene troop, as well as your incoming freshmen. I wish I could join you, but my accolades aren’t as bright and I’m not sure what I can do from NE Ohio. Keep on keepin’ on.

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