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	<title>Luke Armour - Digital Marketing and Public Relations Observations, Commentary, Frivolity &#187; PRSSA</title>
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		<title>Luke Armour - Digital Marketing and Public Relations Observations, Commentary, Frivolity &#187; PRSSA</title>
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		<title>PRSSA Portfolio and Resume Review</title>
		<link>http://lukearmour.com/2006/03/24/prssa-portfolio-and-resume-review/</link>
		<comments>http://lukearmour.com/2006/03/24/prssa-portfolio-and-resume-review/#comments</comments>
		<pubDate>Fri, 24 Mar 2006 13:58:49 +0000</pubDate>
		<dc:creator>Luke Armour</dc:creator>
				<category><![CDATA[Future of PR]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[student development]]></category>
		<category><![CDATA[PRSSA]]></category>

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		<description><![CDATA[Our local PRSSA chapter held a portfolio and resume review meeting this week. Members of the local PRSA chapter came to help with student development. Stephanie Schuster, Akron PRSSA President, organized an educational and exciting event &#8211; despite the facilities not being properly prepared. Excellent work, Stephanie. Personally I was a little disappointed in the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=lukearmour.com&amp;blog=37713&amp;post=46&amp;subd=armourpr&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Our local PRSSA chapter held a portfolio and resume review meeting this week. Members of the local PRSA chapter came to help with student development. Stephanie Schuster, Akron PRSSA President, organized an educational and exciting event &#8211; despite the facilities not being properly prepared. Excellent work, Stephanie.</p>
<p>Personally I was a little disappointed in the student turnout, but I feel that those who did attend got some excellent exposure, advice, and networking. There were around 15 PR professionals there covering non-profit, agency, independent practitioner, and corporate organizations. I didn&#8217;t get a chance to talk to all of them, alas, as the craziness that I like to call &#8220;empirical research class&#8221; was bearing down upon me.</p>
<p>The three professionals I personally spoke with were outstanding. I&#8217;m finding out how interconnected this whole PR world is &#8211; two of the three individuals I had sessions with, either currently work or have worked with my old pal Clark for whom I did some freelance work for last year. Two of them! I was halfway through the review with Emily Sword of Smiley-Hanchulak before she mentioned something about working with a person I used to work with at Clark&#8217;s. I blurted out, &#8220;oh, you know Clark?&#8221; She replied that she worked with him up until she took her new job last December. She looked me in the eye and said, &#8220;PR around here is a small world.&#8221; Made me start wondering if I had said anything bad about Clark! Of course I didn&#8217;t! But it still made me wonder&#8230;<br />
So the three individuals with whom I had sessions were:</p>
<ul>
<li>Emily Sword, Director of Public Relations, <a href="http://www.smileyhanchulak.com/main.html">Smiley-Hanchulak Marketing Communications</a></li>
<li>Michael Schwabe, Asst. Account Exec, <a href="http://www.malonead.com">Malone Advertising</a> (fellow UA graduate)</li>
<li>Chris Keppler, Public Relations Coordinator, <a href="http://www.infocision.com/">InfoCision Management Corporation</a>.</li>
</ul>
<p>I also had a chance to speak briefly with Marcus Miles of <a href="http://www.goodwillakron.org/">Goodwill Industries of Akron</a> and, of course, Michael Gaffney, our PRSSA professional liaison from <a href="http://www.uwsummit.org/">United Way of Summit County</a>. These people giving up their free time to help students with their professional development is a wonderful expression. We should all be very grateful for what they have done. I know in that brief hour I learned a lot about me, PR, and my portfolio and resume. What else could I have wanted? Oh, yeah, there were cookies and coffee there, too &#8211; it was like a dream come true. The professionals couldn&#8217;t have been more helpful, and neither could <a href="http://www.sxc.hu/pic/s/k/ke/keb/157966_waiter.jpg">Dr. Ritchey</a> have been &#8211; he walked around with the cookie tray while we were chatting with our pros. Thanks to all professionals who offer their guidance and assistance  &#8211; now, and in the future &#8211; to students and young PR pros as well.</p>
<p>Now let&#8217;s go out there and do what we can to get jobs so we can turn around and help other students.</p>
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