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    Online observations of public relations, marketing, advertising and social media; the occasional frivolity; and The Rundown show notes. Jump in, the water's fine.

    Please Note: Everything posted on this blog is my personal opinion and does not necessarily represent the views of my employer or its constituents.

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The Rundown with Shel Holtz and Neville Hobson-Part II

TheRundown Welcome to the Rundown Podcast. Here I give and get The Rundown on social media and all things Public Relations and Digital marketing on the web.

Episode 4 of The Rundown Podcast features part two of my discussion of podcasting with communication and podcast rockstars – Shel Holtz (@shel) and Neville Hobson (@jangles) from the For Immediate Release series of podcasts. They recently released the results of their listener survey, which spurred a detailed discussion of podcasting past, present and future…

I also welcome back Ashley Mead in a new segment I’ve dubbed: Calling You – at a Moment’s Notice! Ashley’s got an interesting new hobby that really gives you the perspective from 15,000 feet.

The Rundown with Shel Holtz and Neville Hobson – Part II


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Show Notes

  • 00:00 Music by Me
  • 00:40 Welcome
  • 01:19 Calling You – at a Moment’s Notice! Starring Ashley Mead
  • 04:50 Segue into the podcast discussion with Shel Holtz and Neville Hobson
  • 04:56 Podcasting as niche vs widespread adoption for podcasts
  • 05:55 Podcast Community Catalyst
  • 08:00 Global podcast perspective
  • 08:55 Podcast education
  • 10:41 Podcast technology vs. podcast disinterest
  • 11:44 Audio Blogging
  • 13:57 Rise of Video Blogging
  • 14:20 Big Media – independent podcasters vs. mainstream media
  • 17:24 What is podcasting really vs. what is podcasting ideally
  • 18:21 State of podcasting
  • 19:50 Podcasting is dead
  • 21:51 Where can we find them?
  • 22:22 Break
  • 22:29 Farewell
  • 22:51 Mr. Media rolls us out.

Don’t hesitate to send in audio or text comments, questions, feedback and anything else that suits your fancy. I reserve the right, of course, to play or read any and all of your comments as well as delete them without a second thought. But don’t let that stop you from giving it a shot!

Please let me know what you think via email or leave an audio comment at: +1 206.337.3731.

The Rundown with Shel Holtz and Neville Hobson-Part I

TheRundown Welcome to the Rundown Podcast. Here I give and get The Rundown on social media and all things Public Relations and Digital marketing on the web.

Episode 3 of The Rundown Podcast features part one of a discussion of podcasting with two of my favorite podcasters – Shel Holtz (@shel) and Neville Hobson (@jangles) from the For Immediate Release series of podcasts. They recently released the results of their listener survey, which spurred a detailed discussion of podcasting past, present and future…

The Rundown with Shel Holtz and Neville Hobson – Part I


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Subscribe using iTunes

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Use your own podcatcher (RSS)

Join the show and send audio or text comments, suggestions and complaints to:

Show Notes

  • 00:00 Face off
  • 00:41 Welcome
  • 01:33 Comments? Suggestions?
  • 01:50 Segue
  • 02:00 Welcome, again
  • 02:20 Introduction of Neville and Shel
  • 05:00 The FIR Listener Survey – why release the survey results?
  • 07:29 Changes to The Hobson & Holtz Report?
  • 08:20 Length
  • 09:05 Podsafe Music – Really?
  • 11:40 RSS vs. iTunes
  • 13:49 iPod vs. iPhone
  • 16:02 Conversation Rules
  • 17:03 Podcast Stats – Downloads vs. Listeners
  • 18:37 Is content still king? (eMarketer study Podcasting Into the Mainstream, March 2009)
  • 21:07 Diversity in audience – why and how?
  • 22:57 Podcast listenership
  • 25:21 Break
  • 25:30 Luke pimps these other podcasts:

Don’t hesitate to send in audio or text comments, questions, feedback and anything else that suits your fancy. I reserve the right, of course, to play or read any and all of your comments as well as delete them without a second thought. But don’t let that stop you from giving it a shot!

Please let me know what you think via email or leave an audio comment at: +1 206.337.3731.

The Rundown with Twitter Caution and Transparency

TheRundown Welcome to the Rundown Podcast. Here I give and get The Rundown on social media and all things Public Relations and Digital marketing on the web.

Episode 2 of The Rundown Podcast introduces co-conspirator and co-host Ashley Mead. We discuss some recent Twitter-related events and at least one cautionary tale regarding the always-on, always-linked web.

We also welcome back Matt Dickman, the Techno//Marketer and get his thoughts on twitter transparency.


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Join the show and send audio or text comments, suggestions and complaints to:

Show Notes

  • 00:41 Welcome
  • 01:09 Comments? Suggestions?
  • 01:24 Introducing Ashley Mead 
  • 03:43 Welcome, again
  • 04:09 Twitter: A Cautionary Tale
  • 09:12 Transparency in Twitter
  • 12:12 Two Seconds of Silence
  • 12:16 What is Being Posted About You, by you, that you don’t even know?
  • 15:35 Wrap Up
  • 16:09 Luke pimps FIR’s outstanding recent series of live panel discussions, including:

Visit LukeArmour.libsyn.com to:

  • Listen on your computer
  • Download mp3s
  • Subscribe to RSS
  • Subscribe in iTunes

Don’t hesitate to send in audio or text comments, questions, feedback and anything else that suits your fancy. I reserve the right, of course, to play or read any and all of your comments as well as delete them without a second thought. But don’t let that stop you from giving it a shot!

Please let me know what you think via email or leave an audio comment at: +1 206-984-4232.

The Rundown with Matt Dickman and the Face of Facebook

TheRundown The Rundown is back! Welcome to the newly revamped Rundown Podcast. Once again I’ll be giving and getting The Rundown on social media and all things Public Relations and Digital marketing on the web with a knowledgeable person.

Episode 1 (Run time: 31:40) of The Rundown Podcast welcomes Matt Dickman, the Techno//Marketer and his new eBook series “The Face of Facebook: A marketer’s guide to understanding the population of Facebook” Which is a comprehensive guide for marketers to understand what the population of Facebook really looks like and how to market within the community.


Subscribe using iTunes

Use your own podcatcher

Join the show and send audio or text comments, suggestions and complaints to:

Show Notes

  • 00:41 Welcome
  • 02:24 Comment from Paull Young (twitter)
  • 04:25 Comments? Suggestions?
  • 05:11 FIR’s upcoming roundtable on Start up PR (starter posts: Calacanis’ Fire Your PR Company, Godin’s The Myth of Launch PR)
  • The Rundown with Matt Dickman
  • 06:42 Intro
  • 07:14 Matt Dickman’s elevator pitch
  • 08:01 Why the Face of Facebook?
  • 09:17 Marketing in a web 2.0 world
  • 10:18 State of FB marketing
  • 11:42 Adding Value: more than a notion
  • 13:30 Numbers – Pages and total population
  • 14:35 Global Takeaway
  • 15:46 Accuracy of stats?
  • 16:49 Male, female or other?
  • 17:46 Ethnicity
  • 20:00 Creating an ad
    • Social action
    • Pricing
  • 23:43 Applications
  • 25:34 Beacon
  • 27:26 Poll
  • 28:44 The Rundown

Visit LukeArmour.libsyn.com to:

  • Listen on your computer
  • Download mp3s
  • Subscribe to RSS
  • Subscribe in iTunes (or just search Luke Armour in the iTunes store!)

Don’t hesitate to send in audio or text comments, questions, feedback and anything else that suits your fancy. I reserve the right, of course, to play or read any and all of your comments as well as delete them without a second thought. But don’t let that stop you from giving it a shot!

Please let me know what you think via email or leave an audio comment at: +1 206-984-4232.

The Rundown – Live from Kent State Today

imageThe Rundown is going on the road today as I head to Kent State for the hands-on PRSA Akron event “You, Too, Social Media Boot Camp and Leadership Summit” where I’ll be teaching a session on podcasting and, of course, BlogTalkRadio.

Should be a great event, the leadership summit includes former U.S. Congressman Dennis Eckart and NEOhio PR legend David Meeker. Others include Mike Connell, CEO of New Media Communications, whose company provided the Internet strategy to the Bush-Cheney campaigns in 2000 and 2004, and Jenny Camper, president of the public affairs firm Lesic & Camper.

Other highlights include PRSA’s John Elsasser, editor in chief of PR Strategist, who will moderate the panel. Steve Shannon of BurrelleLuce will present on “Copyright Compliance in the Digital Age.”

Good boy Bill Sledzik at ToughSledding referred to me and some other locals as “big names in social-media,” which is kind. I’m looking forward to meeting Matt Dickman, director of digital marketing, Fleishman-Hillard Cleveland, who’s blog I read, Dino Baskovic, principal with Vincena, an Internet and social-media consulting firm based in Detroit and my little Twitter pal Kait Swanson. I’m also pleased to be meeting up with Sage Lewis, founder of SageRock.com for our annual run-into-each-other-at-some-event meet up.

Listen to The Rundown on internet talk radio

I’m going to be broadcasting live whenever I can today during the event, so check out The Rundown Live at Kent State to listen in or catch the archives, I won’t be taking calls today, but I’m hoping to get some great interviews.

The Rundown on The Office Convention

Many moons ago I posted about a PRWeek article involving a great initiative by the city of Scranton, Pennsylvania to host The Office Convention in honor of NBC’s show The Office. At the time I was curious as to how they pulled it all off. This week I bring you Tim Holmes, director of community newspapers for Times-Shamrock Communications who helped organize the event to the show to give me The Rundown on how they pulled it off. As always, The Rundown is my LIVE Tuesday BlogTalkRadio show featuring an analysis or summary of something by a knowledgeable person – and me. (I work for BlogTalkRadio).

The Office Convention was Scranton, Pennsylvania’s capitalization on NBC’s hit show “The Office,” which is based in Scranton, PA.

Listen to The Rundown on internet talk radio

Join us live this Tuesday, February 19, 2008, at 1:30pm Eastern on BlogTalkRadio to listen, to text chat or to call in at (646) 716-8329. Hope to see/hear you there.


The Rundown with Peter Himler

This week I have Peter “The Flack” Himler on The Rundown. Peter’s an well rounded and extremely experience PR professional and one of the most interesting and knowledgeable bloggers out there. As always, The Rundown is my LIVE Tuesday BlogTalkRadio show featuring an analysis or summary of something by a knowledgeable person – and me. Peter and I will take a look at the broader picture of where traditional and PR 2.0 meet, including what competencies survive, and what new competencies are needed for success.  We’ll try to tackle such topics as how stories grow in a fragmenteed media world, and how to thwart a crisis in that fragmented media world.  We may also touch on the interesting divide between Silicon Valley and middle America – since I live in there.

Peter is founder and principal of Flatiron Communications LLC, a PR/media consulting firm in New York. He most recently served as Chief Media Officer for Edelman Worldwide, following 11 years with Burson-Marsteller as head of the agency’s U.S. corporate and strategic media team and its worldwide spokesperson.

Listen to The Rundown on internet talk radio

Join us live this Tuesday, February 12, 2008 at 1:30pm Eastern on BlogTalkRadio to listen, to text chat or to call in at (646) 716-8329. Hope to see/hear you there.

The Rundown with Kami Huyse

This week I bring Kami Huyse, PR professional, APR and Blogger at Communication Overtones to the show. As always, The Rundown is my Tuesday LIVE BlogTalkRadio show featuring an analysis or summary of something by a knowledgeable person – and me. This week we analyze why the blogosphere is more volatile than nitroglycerine and as an unpredictable as a rabid dog. Not unrelated, we’ll also be discussing a recent interview she conducted with Pat Philbin over FEMA’s questionable communication practices. This is going to be a fun show, you should join us.

Kami Watson Huyse, APR, principal of My PR Pro, writes about public relations and communications. She has a background in crisis communication and reputation management, executing social media campaigns, conducting focus group research, and media relations.

Listen to The Rundown on internet talk radio

Join us live this Tuesday, January 29, 2008 at 1:30pm Eastern on BlogTalkRadio to listen, to text chat or to call in at (646) 716-8329.

The Rundown with Jeremy Pepper

The Rundown is back! And we’re starting off the new year with a Pop! Jeremy Pepper, PR Blogger at POP! PR Jots and director of communications The Point, gives me The Rundown on the state of public relations. As always, The Rundown is my Tuesday LIVE BlogTalkRadio show featuring an analysis or summary of something by a knowledgeable person – and me. A little bit about Jeremy:

Jeremy Pepper, is director of communications, at The Point, an online community that helps individuals organize efficient group action, leveraging the power of the Web to solve problems and be a catalyst for change. Jeremy is responsible for traditional and social media programs, as well as community outreach and marketing. He has a decade’s worth of experience in high-technology, consumer technology and consumer public relations, and is one of the world’s earliest and well-known PR bloggers and social media strategists. His POP! PR Jots is one of the most popular PR blogs, writing on topics affecting the marketing and public relations industries.

Prior to The Point, Jeremy worked at Weber Shandwick with clients across the board on the development of social media campaigns and strategies; such companies included Cisco, BEA Systems, General Motors, MasterCard International, Verizon Wireless and VeriSign. Prior to joining Weber Shandwick, Jeremy founded POP! Public Relations in Scottsdale, AZ, worked in-house as Public Relations Manager at Ofoto, and at Shandwick International on the Eastman Kodak and Compaq teams. Jeremy’s past public relations campaigns have won the IPRA/United Nations Grand Award for outstanding achievement, the IPRA Golden Award and two Silver Anvil Awards of Excellence.

I’ll be having a live discussion with Jeremy about Jeremy, The Point, and the public relations industry. Don’t miss it or we just might change the world without your input.

Listen to the archive from BlogTalkRadio:


The Rundown airs on many Tuesdays at 1:30pm Eastern. It’s live, so just call in at (646) 716-8329. You can also email your text or audio comments to me before the show and I’ll fit them in. The archives will be available at my BlogTalkRadio host page or by subscribing to the show’s RSS feed. You can also subscribe to the show on iTunes. Also, I am the PR Coordinator for BlogTalkRadio.

The Rundown on Stop Blocking with Shel Holtz

This week communication guru, blogger and podcaster Shel Holtz joins me for The Rundown on BlogTalkRadio. As always, The Rundown is my weekly LIVE podcast featuring an analysis or summary of something by a knowledgeable person – and me. For those of you who read this blog, Shel Holtz needs no introduction. Okay, here’s one anyway:

Shel has spent 30-plus years in organizational communications in Fortune 500 companies, consulting firms, and as an independent consultant since 1996. Shel also provides counsel and guidance on traditional online communication and conventional media.
Shel is the author of five books, including “Public Relations on the Net,” “Corporate Conversations,” “Blogging for Business” and the recently released “How to Do Everything with Podcasting.” He has also written countless articles for magazines and journals. He is in demand as a speaker at conferences and workshops around the world.

He is also very passionate about employee communications and, discouraged by corporate banning of sites on the net, started StopBlocking.org:

Companies everywhere are blocking employee access to the Net, fueled by questionable research and irresponsible pronouncements of self-serving individuals and organizations. This site is designed to serve as a hub information resource for those who believe the benefits of providing access far outweigh the risks.

I’ll be having a live discussion with Shel about this campaign, what he’s trying to do with it and why he thinks we shouldn’t be blanket banning entire sites to our employees.

You are welcome to join the discussion if you can drag yourself away from the latest Facebook movie quiz or zombie attack for 30 minutes. Geez.

The Rundown airs on Tuesdays at 1:30pm Eastern. It’s live, so just call in at (646) 716-8329. You can also email your text or audio comments to me before the show and I’ll fit them in. The archives will be available at my BlogTalkRadio host page or by subscribing to the show’s RSS feed. You can also subscribe to the show on iTunes. Also, I am the PR Coordinator for BlogTalkRadio.

Listen to the Archive from BlogTalkRadio:


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