Friday Frivolity: A Facebook Update In Real Life

Many of us get really frustrated when our online platforms make changes to the user experience. Sometimes we like them, but more often than not, we get really angry and outraged by changes to our favorite social networks. I’m not immune to the anger; I’ve just gotten really good about understanding that I don’t have control over these things and I’m not obligated to use the platforms anyway. But, still, it can be a hassle.

I’m also a big fan of the “[insert online tool] in Real Life” meme. This video, shared with me by one of my bosses, demonstrates the disregard many of us feel when new changes occur to these platforms. I give you: A Facebook Update In Real Life.

 

Internet Party: Social Sites as People

Or, Why Nobody Gets Anything Done On the Web.

A new fav. Enjoy.

The Google portion is one of my favorites. Also, Facebook not caring.

YOLO, LOL, SMRICJRES. Okay, I made that last one up.

Podcasting Continues its Slow, Steady Burn

I’m happy to report, NPR is celebrating podcasts on Morning Edition.

First of all, let me tell you I was caught off guard. I have always felt, anecdotally, that podcasting continued its slow burn of acceptance and usage. But it’s hard to tell as research on it is thin. PEW hasn’t covered it much since 2008, and Edison put out The Current State Of Podcasting 2010, which showed, among other things, that podcasting had emerged from the early adopter phase into a more mainstream community. My guess is, anecdotally, that it’s because we’re no longer counting a podcast as an audio file delivered by RSS – per the definition, but also because tech has gotten a little easier and mainstream media continues to push podcasting as an on-demand distribution channel. See NPR Podcasts, for example.

podcast_logoSo anyway, it was a pleasant surprise to hear an Arts & Life episode featuring “‘Bowery Boys‘ Are Amateur But Beloved New York Historians.”

The authors, from the story:

“We bought Podcasting for Dummies,” says Meyers, “partially to figure out what a podcast was, and also how to record these things.”

The pair doesn’t use fancy equipment, either.

“Bowery Boys” co-hosts Tom Meyers and Greg Young call themselves “home-schooled historians,” and they do extensive research for their show and its related blog. For an episode about Manhattan’s grid pattern, they dug up this map from a book published in 1840.

“I think that for the first episode, we recorded with a spare karaoke microphone that we had in the closet for … other occasions,” recalls Meyers, laughing.

Their story really resonates with me for several reasons. Podcasting – and much of social media – is not about production or gear or even spelling (based on much of it I see), it’s about passion. It’s about sharing your passion with the world – and the technology just helps amplify. To hit any sort of critical mass – and I use the term loosely – you still have to be cogent, informative and entertaining. Why else read/listen/watch?

I’m looking forward to catching the rest of the featured podcasts. In the meantime, what are you doing to share your passion for work or life?

Friday Frivolity: Look at this Instagram

During a very interesting professional development presentation at Kent State University yesterday, I was exposed to this highly entertaining video from College Humor: Look at this Instagram. It says a lot about our desperate need to overuse fun social tools. And what it says about us. Visual communication can be an amazing way to tell stories, but what story are we inadvertently telling? Take a look at your social media posts, bios and pictures. What are you really telling people?

Special thanks to Eric Stoller for the presentation and for showing me this video. I’ll be posting some more in-depth thoughts about his “Digital Identity, Social Media and Higher Education” presentation as time allows. But in the meantime, enjoy…

 

My apologies, but College Humor has disabled embedding this video. You can still click on it to watch on YouTube. It’s worth the click.

Mobile and Social Snapshot – Thoughts this week

A few posts from around the web this week have caught my eye – as well as the eyes of the denizens of my own social networks. I thought I’d share some of those thoughts with you.

First, mobile.

MarketingProf’s article Mobile Subscriptions to Surpass World Population by 2013  provides some really great insight into the world-wide mobile landscape, including:

As of early 2012, more than six billion mobile subscriptions were in use around the world (pre-paid and post-paid), providing mobile access for more than three-quarters (75%) of the world’s inhabitants.

It’s no surprise to me that mobile is so prevalent, especially where wire-based Internet infrastructure isn’t there. Mobile has the greatest potential because it’s not just a convenience in some places – it’s an information and communication necessity. Great stats here. Check it out.

Next is PR Daily’s 5 Common Mobile Myths Debunked. It’s a great read for anyone thinking about or engaging in mobile marketing. Two of my favorites here are “Your mobile audience is distracted” and “Mobile apps are much more powerful than mobile websites.” You will learn something here, even if you’ve done some mobile marketing recently. If you’re working with an agency, see if they’ve recently spouted any of these to you. If so, ask them about it or start thinking about changing agencies. :)

Finally, this last article has really created a maelstrom amongst my social media peers – at least the ones I respect. NextGenJournal’s eye-catching headline “Why Every Social Media Manager Should Be Under 25” written by a recent college grad. It’s a short article, but teeth-clenching, and it’s agreed that the real value of the article comes from the comments. Some of my favorites include:

  • Linkbait. And a ridiculous premise.- Meg Geddes
  • …you just alienated every hiring manager you’re likely to encounter by calling them old and out-of-touch. – Peggy Gartin
  • When I have clients who need a community manager skilled in posting duckface photos on Facebook, tweets with text slang, Forever 21 hauling videos on YouTube and Tumblrs populated with the latest animated gifs, I know exactly who to call. – David Jones
  • Forgive me if I missed it since there are a whole lot of comments/replies here, but it appears the author hasn’t responded to any of the comments. Yeah, these kids really GET social media these days. *insert eye roll* – Kelby Hartson Carr

And it goes on and on. I personally haven’t gotten through the 350+ comments, but I’ll go back and read them when I have a bad day. They are creative and uplifting. In the meantime, I hope the author – through all the sarcasm, finger wagging and lecturing – understands what the largely-over-25 community-at-large was trying to tell her. And I hope she listens. Update: I’ve not seen a response from the author, but here is a response from the site where her post lives, NextGenJournal.

What’s grabbed your attention this week?

Facebook Timeline: Outrage and now Scams

Someecards achtung user card

A lot of folks are hating on the new Facebook Timeline. Personally, I love it. Got my cover image up and am aiming to be a little more creative with the cover image when I get a few minutes.

But now the new thing is, as reported by Inside Facebook, is Timeline-related scams develop on Facebook:

“A number of scammers are taking advantage of Timeline backlash by developing pages that include deceptive instructions on how to revert to the old profile. These fraudulent Facebook pages prompt users to click a number of Like buttons, invite friends, watch YouTube videos and download files. Timeline, however, is permanent once a user opts in to try it, and will be mandatory across the site within weeks.”

Another post I saw today covers the “Hover Over My Name” scam detailed by Jon Loomer, which unveils a similar scam with a twist on an old scam.

Facebook has always had a problem with the general user being able to keep up with the changes and trends. A lot of people just don’t pay attention. A lot of people just want things to stay the same. But things changes, folks.

I think the most damaging issue here as noted by the Inside Facebook article is:

As of this writing, the Facebook Security page has not warned users of claims to deactivate Timeline. There is also nothing in the Help Center explicitly telling people that the feature cannot be removed.

I think one’s perspective on the educational portion of sites like this changing is how much time you spend researching or reading about the change. If you did, you feel like the site did a good job. If you didn’t, then you feel like they abandoned you. YouTube did a nice job of education folks about the new profile pages when it made its changes. While there are still complaints, I don’t feel that get as much press.

Either way, these services are controlled by the owners of the sites, not you. So we’re at their mercy for now. Don’t like it? Disengage or roll with it. Just be careful and think for a second before you a) blindly do something you think will “secure” you or b) ask others to pass it on.

Important Facebook Changes And Why You Should Care

In an effort to become the center of the social hub and violate your privacy (which, incidentally, Facebook doesn’t believe in anyway), Facebook made some interesting changes recently to…well, nearly everything. As a marketer and, more importantly, your friend, I just want to point a few things out that may be of interest to you.

Privacy
Facebook changed its privacy policy AGAIN. You may want to check to see how much of your information is shared on Facebook to people who aren’t your friends. And I mean friends in the Facebookian sense, not, you know, real friends. Visit your profile while you are NOT logged in and see how much of your information you can see. My guess is, you’ll see a whole lot more than you thought. You can change this in the privacy settings. You should all do this. Facebook makes it a point not to widely announce these changes to the average user, so people who want to protect their info should regularly check to see what the privacy settings are. When the Internet nerd herd raises alarm bells about this, I’ll try to keep you in the loop.

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Friday Frivolity – Real Life Twitter

As Twitter popularity grows, so does the resulting questioned looks we get as we try to explain it.

And no wonder, imagine Twitter in real life…
[feed readers click through for video]

more about “Real Life Twitter – CollegeHumor video“, posted with vodpod

This is what happens when you actually say the things you would normally just tweet, out loud and in public.

Very reminiscent of my Friday Frivolity – Facebook in Real Life post from last year.

I harp on this a lot, but you’ve always got to see how your audience is going to see a new tool, a new tactic or a new strategy. So remember this when talking to clients – put on your newbie glasses and try as hard as you can to see what they’re seeing. Whether it’s a new digital approach to an old problem or an exciting new step in unchartered territory; always view it from the audience’s perspective first. Then explain it. Then execute with the client’s blessing.

Because if you don’t explain in properly, your just showing people pictures of your cat.*

*not meant to slight cat people, cat bloggers or cats who blog. Please don’t email hate mail to me, it’s a reference to the video. Watch it again. I love cats, actually. I’m a cat guy myself. If I had a cat, I’ll bet he would blog. I had cats before blogs or at least before most cats blogged. It’s the keyboard she didn’t like. Now, if they come up with some meow-recognition software that actually WORKS, then we’re talking…

Jimmy Eat World Gets Social

Here’s a cool update: I just got a DM on Twitter from @jimmyeatworld “thanks for the nice article! and thanks for listening.” Nice work, guys. I’m hooked.

As a fan of both social media and music, I like to report on outstanding social web exercises. One of my favorite bands, Jimmy Eat World, has been forcing me to engage with them online – and I like it.

jimspan

Check out my guest post, Jimmy Eat World Gets Social on The Round Table where I discuss my love affair with the band’s engaging approach to their 10-year anniversary of the Clarity album.

Check Jimmy out online:

Twitter: http://twitter.com/jimmyeatworld

Website: http://jimmyeatworld.com/

Clarity site: http://clarity.jimmyeatworld.com/

Ustream: http://www.ustream.tv/channel/jimmy-eat-world-live

The Rundown with Twitter Caution and Transparency

TheRundown Welcome to the Rundown Podcast. Here I give and get The Rundown on social media and all things Public Relations and Digital marketing on the web.

Episode 2 of The Rundown Podcast introduces co-conspirator and co-host Ashley Mead. We discuss some recent Twitter-related events and at least one cautionary tale regarding the always-on, always-linked web.

We also welcome back Matt Dickman, the Techno//Marketer and get his thoughts on twitter transparency.

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Join the show and send audio or text comments, suggestions and complaints to:

Show Notes

  • 00:41 Welcome
  • 01:09 Comments? Suggestions?
  • 01:24 Introducing Ashley Mead 
  • 03:43 Welcome, again
  • 04:09 Twitter: A Cautionary Tale
  • 09:12 Transparency in Twitter
  • 12:12 Two Seconds of Silence
  • 12:16 What is Being Posted About You, by you, that you don’t even know?
  • 15:35 Wrap Up
  • 16:09 Luke pimps FIR’s outstanding recent series of live panel discussions, including:

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Please let me know what you think via email or leave an audio comment at: +1 206-984-4232.

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