Mobile and Social Snapshot – Thoughts this week

A few posts from around the web this week have caught my eye – as well as the eyes of the denizens of my own social networks. I thought I’d share some of those thoughts with you.

First, mobile.

MarketingProf’s article Mobile Subscriptions to Surpass World Population by 2013  provides some really great insight into the world-wide mobile landscape, including:

As of early 2012, more than six billion mobile subscriptions were in use around the world (pre-paid and post-paid), providing mobile access for more than three-quarters (75%) of the world’s inhabitants.

It’s no surprise to me that mobile is so prevalent, especially where wire-based Internet infrastructure isn’t there. Mobile has the greatest potential because it’s not just a convenience in some places – it’s an information and communication necessity. Great stats here. Check it out.

Next is PR Daily’s 5 Common Mobile Myths Debunked. It’s a great read for anyone thinking about or engaging in mobile marketing. Two of my favorites here are “Your mobile audience is distracted” and “Mobile apps are much more powerful than mobile websites.” You will learn something here, even if you’ve done some mobile marketing recently. If you’re working with an agency, see if they’ve recently spouted any of these to you. If so, ask them about it or start thinking about changing agencies. :)

Finally, this last article has really created a maelstrom amongst my social media peers – at least the ones I respect. NextGenJournal’s eye-catching headline “Why Every Social Media Manager Should Be Under 25” written by a recent college grad. It’s a short article, but teeth-clenching, and it’s agreed that the real value of the article comes from the comments. Some of my favorites include:

  • Linkbait. And a ridiculous premise.- Meg Geddes
  • …you just alienated every hiring manager you’re likely to encounter by calling them old and out-of-touch. – Peggy Gartin
  • When I have clients who need a community manager skilled in posting duckface photos on Facebook, tweets with text slang, Forever 21 hauling videos on YouTube and Tumblrs populated with the latest animated gifs, I know exactly who to call. – David Jones
  • Forgive me if I missed it since there are a whole lot of comments/replies here, but it appears the author hasn’t responded to any of the comments. Yeah, these kids really GET social media these days. *insert eye roll* – Kelby Hartson Carr

And it goes on and on. I personally haven’t gotten through the 350+ comments, but I’ll go back and read them when I have a bad day. They are creative and uplifting. In the meantime, I hope the author – through all the sarcasm, finger wagging and lecturing – understands what the largely-over-25 community-at-large was trying to tell her. And I hope she listens. Update: I’ve not seen a response from the author, but here is a response from the site where her post lives, NextGenJournal.

What’s grabbed your attention this week?

Missing McDonald’s Mobile Mars Michigan Motorway

I recently took a vacation in western Michigan in what should have been a seven-hour drive away from my house. I made this trip with my family, which included a then 15-month old, so the trip seemed more like a 12-month trek across the arctic.

Photo by Thomas Hawk

Photo by Thomas Hawk

Since my colleague (and boss), Techno//Marketer Matt Dickman, recently posted his thoughts on the single most important element of the new 3G iPhone, I’ve been kicking mobile around in my head alot.

I only recently got into the mobile game. I don’t have an iPhone, but I did get a Blackberry several months ago and I love it. It comes in handy even though I live in an area where, when I click on “My Location,” it gives me a rough estimate of my location within 1700 meters. Handy.

But that’s not my central point. My point is that I, during my arduous drive back to NE Ohio,  was shocked to find that McDonald’s doesn’t have a mobile site. Sure, fine, that’s okay, all I was looking for was a list of McDonalds where I could find a Playplace so my daughter could run around. But – even with the incredibly mobile-unfriendly site – I thought for certain I could bash my way through the navigation to find what I was looking for. No dice.

Maybe it was me. Maybe it’s my phone. Maybe it was the frustrated toddler emphatically pulling on her carseat straps saying, “out. out. out. OUT. OUT. OUT. OUT.” But I couldn’t find any way of a) locating a store nearby or b) finding a list of restaurants with Playplaces.

On the real web, the MickeyD’s site does have a restaurant locator and – gasp – even a handy McDonald’s Trip Planner to help you plan your trip. Only I, like most parents, hadn’t thought of that while I was packing the car to go home – nor did I have a computer handy. Maybe McDonald’s will assume with the roughly 31,377 company-owned and franchised restaurants handy, I could have found one on my own. Which I did. A Wendy’s.

So even though people are reportedly still waiting for iPhones, remember there are a lot of phones out there that use a mobile web – and a lot of your target market out there who might need to get more from your online offering while they are out. out. OUT. OUT. OUT. and about.

Anyone have any similar experiences or more enlightment on the subject?

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