Important Facebook Changes And Why You Should Care

In an effort to become the center of the social hub and violate your privacy (which, incidentally, Facebook doesn’t believe in anyway), Facebook made some interesting changes recently to…well, nearly everything. As a marketer and, more importantly, your friend, I just want to point a few things out that may be of interest to you.

Privacy
Facebook changed its privacy policy AGAIN. You may want to check to see how much of your information is shared on Facebook to people who aren’t your friends. And I mean friends in the Facebookian sense, not, you know, real friends. Visit your profile while you are NOT logged in and see how much of your information you can see. My guess is, you’ll see a whole lot more than you thought. You can change this in the privacy settings. You should all do this. Facebook makes it a point not to widely announce these changes to the average user, so people who want to protect their info should regularly check to see what the privacy settings are. When the Internet nerd herd raises alarm bells about this, I’ll try to keep you in the loop.

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Friday Frivolity – Real Life Twitter

As Twitter popularity grows, so does the resulting questioned looks we get as we try to explain it.

And no wonder, imagine Twitter in real life…
[feed readers click through for video]

more about “Real Life Twitter – CollegeHumor video“, posted with vodpod

This is what happens when you actually say the things you would normally just tweet, out loud and in public.

Very reminiscent of my Friday Frivolity – Facebook in Real Life post from last year.

I harp on this a lot, but you’ve always got to see how your audience is going to see a new tool, a new tactic or a new strategy. So remember this when talking to clients – put on your newbie glasses and try as hard as you can to see what they’re seeing. Whether it’s a new digital approach to an old problem or an exciting new step in unchartered territory; always view it from the audience’s perspective first. Then explain it. Then execute with the client’s blessing.

Because if you don’t explain in properly, your just showing people pictures of your cat.*

*not meant to slight cat people, cat bloggers or cats who blog. Please don’t email hate mail to me, it’s a reference to the video. Watch it again. I love cats, actually. I’m a cat guy myself. If I had a cat, I’ll bet he would blog. I had cats before blogs or at least before most cats blogged. It’s the keyboard she didn’t like. Now, if they come up with some meow-recognition software that actually WORKS, then we’re talking…

Friday Frivolity – Twouble with Twitters

I, as a humble observer of the digital landscape, merely comment on the buzz therein. So, yes, I appear to be on a Twitter kick, but with good reason, it’s getting popular – and ultimately ridiculed because of it. People and businesses are using it, but still many people outside the fruit-drink chugging circle will look at you like an alien if you try to explain or show them Twitter out of context. As evidenced by the following hilarious video.

While they’re a any number of fantastic communication, entertainment and business reasons to use Twitter – please be very aware of the perception many will have of it. And while I hope the Fail Whale doesn’t try to eat you because of it, certainly your boss or client will if you aren’t prepared with a solid explanation of how this helps the driving goal of the organization.

I’ve been a fan of SuperNews since I posted about the Social Networking Wars some time ago. For more head to http://current.com/supernews or catch the Season Premiere, airing tonight, Friday March 20, 10 PM ET.

Jimmy Eat World Gets Social

Here’s a cool update: I just got a DM on Twitter from @jimmyeatworld “thanks for the nice article! and thanks for listening.” Nice work, guys. I’m hooked.

As a fan of both social media and music, I like to report on outstanding social web exercises. One of my favorite bands, Jimmy Eat World, has been forcing me to engage with them online – and I like it.

jimspan

Check out my guest post, Jimmy Eat World Gets Social on The Round Table where I discuss my love affair with the band’s engaging approach to their 10-year anniversary of the Clarity album.

Check Jimmy out online:

Twitter: http://twitter.com/jimmyeatworld

Website: http://jimmyeatworld.com/

Clarity site: http://clarity.jimmyeatworld.com/

Ustream: http://www.ustream.tv/channel/jimmy-eat-world-live

A Podcast Dies a Thousand Deaths…

Death of Podcasting …an unfounded Internet meme lives forever.

At the end of 2008, with the demise of podcasting service Podango (no link ’cause they’re, uh, gone), the “Podcasting is Dead” meme recirculated again. The conversation, this time spurred from a recent blog post by Michael Goeghegan, referring to Podango’s situation and an unfortunately titled presentation he did in 2007.

So on Dec 31, 2008, Joseph Jaffe hosted a live discussion with some of podcasting’s greats to discuss the situation.

The rockstar guest list included:

It was a spirited discussion about podcasting with some really interesting insight. I regret not catching it live and joining the conversation via voice or the chat room. Keep in mind that most of these aforementioned podcasters are marketing and public relations folks (many have been on the cutting edge of podcasting for years), which is important to keep in mind. But there are a few names in there whose primary vocation is podcasting, which is also important to note. Take a listen if you want.

Also, Shel cited two excellent sources (thanks for the links, Shel) including a Pew Internet study “Podcast Downloading 2008” and Edison Media Research’s The Podcast Consumer Revealed 2008, which provide some interesting stats and figures about the consumption of podcasts. Listener and viewership is UP.

The themes I pulled from the 90+ minute discussion, include:

  • There are two types of podcast concepts (I’m stripping these down to their cores): 1) Podcasting as a marketing tool and 2) Podcasting as a distinct medium. The former includes producing content as a positioning tool for your business, consultancy, event, etc. The latter includes producing content strictly for the purpose of generating content. The print equivalents would be 1) producing a glossy magazine filled with interesting, industry-related content, sponsored by your business and 2) producing a magazine filled with interesting content, funded by ads and (possibly) subscription costs.
  • The death of podcasting tends to erupt whenever a business or person decides that concept #2 isn’t working out. Ravenscraft cites a conversation he had with Goeghegan referring exactly to this. It’s both time consuming and, for some, technically challenging to create a podcast. My opinion is that podfading is more prevalent than businesses going under and entrepreneurs giving up hopes on the medium combined.
  • Podcasting shouldn’t be about the technology. When you get hung up on the technology you’re missing the point. Podcasting is a tool, a channel for reaching audiences.
  • The main problem with podcasting today is that there is no easy, standardized method for distribution or subscription. RSS, as the geeks know, is what’s powering both,  and iTunes has come a long way in putting podcasts into the mainstream. A lot of people don’t sync, don’t timeshift, don’t know where to get podcasts.
  • Podcasting’s flexibility is its huge advantage. How can you make it work for you?
  • People ARE making money podcasting. Some are indirectly, by positioning themselves to be experts in their field; but Grammar Girl and Ravenscraft are both examples of people paying the bills directly because of podcasting.

So here are my thoughts on podcasting:

  • Podcasting is – wait for it – not dead.
  • The more niche the content, the better off you’ll be. The Internet has made geography irrelevant, all you have to do is find enough people across the world who are interested in what your talking about. I think that’s a fairly attainable goal. However, it’s easy to forget the Mid-Tail, as the Edison Media (link above) piece reminds us. As a good communicator, one needs to remember who the audience is and be sure the message is on target. It’s cliche as hell, but content is still king in podcasting.
  • That said, your talent has a lot to do with the show, that and production. Don’t skimp on either. I’ve chosen one podcast over another in similar categories numerous times because of the hosts. I’ll put up with a lot in terms of audio production, but there is a limit. Most of your audiences won’t be so forgiving and you’ll only have ONE shot to impress them.
  • Community is HUGE. This goes back to your talent, but you’ve got to make it easy for a community to form around your content. Don’t broadcast, engage. I think the reason the top podcasts on iTunes are typically repurposed mainstream media bits (ESPN, NPR, etc) is because there is already a community of people engaged with that content and talent. In this situation, the podcast is becoming an alternative method for receiving content, most likely because of the on-demand, timeshifted nature of the beast. As the Edison piece indicates, these people are big into social networks, too. I can’t lead your horse to the water more than that. Drink. And that only makes it hard to break through the clutter if you’re trying to do something that’s already out there. Here’s a hint – don’t do that unless you can do it WAY better. I’m still waiting for a short, weekly audio podcast wrapping up the NHL games, highlights and standings. I haven’t looked in a while, but if you know of one, tell me about it.

I LOVE podcasts, they keep me sane, but I have a 60-120 minute commute, one-way, depending on weather and traffic. And I have a lot more thoughts, but I’m hoping you’ll pitch in here. What are your thoughts? Do you listen? Why or why not? How and where do you listen? Do you sync and timeshift?

Friday Frivolity – Social Networking Wars

I’m on a huge Social Network kick these days. So you reap the benefits of that.

On the business side, there are plenty of discussions going on about them. An interesting recent eMarketer study claims Social Networks Are Not Yet Universal, with the totally great subtitle “Not everyone is pokable.”

Remembering this is key for a marketer. Also, remembering which ones are suitable for which audiences is also key. Here’s a no brainer from the PMA Summit: MySpace Is Out; Facebook Is In
by Karl Greenberg, which makes me wonder why we needed a summit to answer that one.

And now, on to the frivolity. Here’s an oldie but a goodie – the Social Network Wars. Hilarious.

The Rundown with Matt Dickman and the Face of Facebook

TheRundown The Rundown is back! Welcome to the newly revamped Rundown Podcast. Once again I’ll be giving and getting The Rundown on social media and all things Public Relations and Digital marketing on the web with a knowledgeable person.

Episode 1 (Run time: 31:40) of The Rundown Podcast welcomes Matt Dickman, the Techno//Marketer and his new eBook series “The Face of Facebook: A marketer’s guide to understanding the population of Facebook” Which is a comprehensive guide for marketers to understand what the population of Facebook really looks like and how to market within the community.

Subscribe using iTunes

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Join the show and send audio or text comments, suggestions and complaints to:

Show Notes

  • 00:41 Welcome
  • 02:24 Comment from Paull Young (twitter)
  • 04:25 Comments? Suggestions?
  • 05:11 FIR’s upcoming roundtable on Start up PR (starter posts: Calacanis’ Fire Your PR Company, Godin’s The Myth of Launch PR)
  • The Rundown with Matt Dickman
  • 06:42 Intro
  • 07:14 Matt Dickman’s elevator pitch
  • 08:01 Why the Face of Facebook?
  • 09:17 Marketing in a web 2.0 world
  • 10:18 State of FB marketing
  • 11:42 Adding Value: more than a notion
  • 13:30 Numbers – Pages and total population
  • 14:35 Global Takeaway
  • 15:46 Accuracy of stats?
  • 16:49 Male, female or other?
  • 17:46 Ethnicity
  • 20:00 Creating an ad
    • Social action
    • Pricing
  • 23:43 Applications
  • 25:34 Beacon
  • 27:26 Poll
  • 28:44 The Rundown

Visit LukeArmour.libsyn.com to:

  • Listen on your computer
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Don’t hesitate to send in audio or text comments, questions, feedback and anything else that suits your fancy. I reserve the right, of course, to play or read any and all of your comments as well as delete them without a second thought. But don’t let that stop you from giving it a shot!

Please let me know what you think via email or leave an audio comment at: +1 206-984-4232.

Friday Frivolity – Facebook in Real Life

Facebook in real life. This is a good laugh for you Facebook fans/haters.

On the more serious side, be sure to check out [disclosure: my supervisor] Matt Dickman’s The Face of Facebook; free eBook, the first in a series. Get the inside scoop on the real Face of Facebook. Stay tuned here for more information on this series as I’m working to relaunch the newly not-live Rundown podcast. Oooo.

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