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    Online observations of public relations, marketing, advertising and social media; the occasional frivolity; and The Rundown show notes. Jump in, the water's fine.

    Please Note: Everything posted on this blog is my personal opinion and does not necessarily represent the views of my employer or its constituents.

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Facebook Timeline: Outrage and now Scams

Someecards achtung user card

A lot of folks are hating on the new Facebook Timeline. Personally, I love it. Got my cover image up and am aiming to be a little more creative with the cover image when I get a few minutes.

But now the new thing is, as reported by Inside Facebook, is Timeline-related scams develop on Facebook:

“A number of scammers are taking advantage of Timeline backlash by developing pages that include deceptive instructions on how to revert to the old profile. These fraudulent Facebook pages prompt users to click a number of Like buttons, invite friends, watch YouTube videos and download files. Timeline, however, is permanent once a user opts in to try it, and will be mandatory across the site within weeks.”

Another post I saw today covers the “Hover Over My Name” scam detailed by Jon Loomer, which unveils a similar scam with a twist on an old scam.

Facebook has always had a problem with the general user being able to keep up with the changes and trends. A lot of people just don’t pay attention. A lot of people just want things to stay the same. But things changes, folks.

I think the most damaging issue here as noted by the Inside Facebook article is:

As of this writing, the Facebook Security page has not warned users of claims to deactivate Timeline. There is also nothing in the Help Center explicitly telling people that the feature cannot be removed.

I think one’s perspective on the educational portion of sites like this changing is how much time you spend researching or reading about the change. If you did, you feel like the site did a good job. If you didn’t, then you feel like they abandoned you. YouTube did a nice job of education folks about the new profile pages when it made its changes. While there are still complaints, I don’t feel that get as much press.

Either way, these services are controlled by the owners of the sites, not you. So we’re at their mercy for now. Don’t like it? Disengage or roll with it. Just be careful and think for a second before you a) blindly do something you think will “secure” you or b) ask others to pass it on.

Jimmy Eat World Gets Social

Here’s a cool update: I just got a DM on Twitter from @jimmyeatworld “thanks for the nice article! and thanks for listening.” Nice work, guys. I’m hooked.

As a fan of both social media and music, I like to report on outstanding social web exercises. One of my favorite bands, Jimmy Eat World, has been forcing me to engage with them online – and I like it.

jimspan

Check out my guest post, Jimmy Eat World Gets Social on The Round Table where I discuss my love affair with the band’s engaging approach to their 10-year anniversary of the Clarity album.

Check Jimmy out online:

Twitter: http://twitter.com/jimmyeatworld

Website: http://jimmyeatworld.com/

Clarity site: http://clarity.jimmyeatworld.com/

Ustream: http://www.ustream.tv/channel/jimmy-eat-world-live

The Rundown with Twitter Caution and Transparency

TheRundown Welcome to the Rundown Podcast. Here I give and get The Rundown on social media and all things Public Relations and Digital marketing on the web.

Episode 2 of The Rundown Podcast introduces co-conspirator and co-host Ashley Mead. We discuss some recent Twitter-related events and at least one cautionary tale regarding the always-on, always-linked web.

We also welcome back Matt Dickman, the Techno//Marketer and get his thoughts on twitter transparency.


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Show Notes

  • 00:41 Welcome
  • 01:09 Comments? Suggestions?
  • 01:24 Introducing Ashley Mead 
  • 03:43 Welcome, again
  • 04:09 Twitter: A Cautionary Tale
  • 09:12 Transparency in Twitter
  • 12:12 Two Seconds of Silence
  • 12:16 What is Being Posted About You, by you, that you don’t even know?
  • 15:35 Wrap Up
  • 16:09 Luke pimps FIR’s outstanding recent series of live panel discussions, including:

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Please let me know what you think via email or leave an audio comment at: +1 206-984-4232.

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