Posted on January 4, 2012 by Luke Armour
Hi. I’m Luke Armour. You may remember me from such memorable moments as Friday Frivolity, A Virtual PR Murder Mystery, and even sometimes some thought-provoking articles and podcasts.
Recently I made a career change and left my position at Fleishman-Hillard. Many factors contributed, including a lengthy commute, work load/type, travel and being too far from my growing family for too many hours a day. If you’ve ever driven in Cleveland during the winter you’ll understand exactly what I’m saying. Add another 60 miles to that and you’ll wonder how I managed for 3.5 years. I sometimes do.
I enjoyed my time at FH, learned a lot, made some friends in house and on the client side, and have many fond memories. But it was time to move on.
In the short term, I am conducting some freelance work as a marketing and communications consultant. I have my eggs in a basket or two for the time being. I’m closer to home (read: in home). I’m pretty happy.
So, with my reduced commute and fiery new take on life, I expect to be making this blog a more productive and interactive venue…again.
Thanks for your patience and hope to see you around. Feel free to connect with me here, on Twitter or on LinkedIn.
Filed under: Admin Notes | 2 Comments »
Posted on May 21, 2008 by Luke Armour
What do the wrist watch, cable television and Luke Armour have in common? That’s right. Eventually they all go digital.
I’m happy to announce that starting June 3, yours truly will join the digital team of Fleishman-Hillard in Cleveland
Update: I thought I’d get a little more specific since I’ve been on the job for a week now. Part of FH’s commitment to digital is providing full-service and integrated digital media solutions across traditional, online, experiential and mobile channels. We provide social media counsel, training and outreach to and on behalf of our global clients. I was brought on, in part, for my experience with podcasting and blogging, but our work covers online communities, social networks and many other social media initiatives. My role is focused almost exclusively on helping to develop social media strategy and executing it. This is going to rock.
I’ve really been impressed with Fleishman’s commitment to digital communications the last few years and with the people on its team. Over the last few months I’ve had a chance to interact a bit more with some of the locals.
I’m pleased to be joining technomarketer Matt Dickman, tradigitalist Nader Ali-Hassan and Lynn Eastep, who is really her own adjective – and those are just the brainiacs in the Cleveland office. Fleishman has digital specialists located across North America, Europe and Asia, including strategists, developers, designers and online communications experts. I’m thrilled to be joining such a powerful team.
This will be my last week at BlogTalkRadio, but I’m sure to fire up The Rundown occasionally. I also want to thank the team at BlogTalkRadio for their friendship and opportunities. I wish them all the best of luck!
I’ve a bit of a drive ahead of me, so podcasters – you know who you are – get your call in lines ready.
Filed under: Admin Notes, Digital Communications | Tagged: FH Digital, Fleishman-Hillard, Lynn Eastep, Matt Dickman, Nader Ali-Hassan, technomarketer, tradigitalist | 26 Comments »
Posted on April 3, 2008 by Luke Armour
The venerable Shel Holtz will be in Cleveland next Wednesday, 4/9, for an IABC event. So he and I are organizing a geek dinner in honor of the occasion. Yes, a real geek dinner. With actual people and real face to face interaction.
If you care to join us, drop me an email or leave a comment on this post (with your email of course, it won’t show). Not sure where we’re going yet, that will greatly depend on how many people commit, but I’m also willing to take requests for good places to dine. We’re planning on 6pm, downtown Cleveland. Once we have the final count, I’ll email you all the place.
Photo by spatulated
Filed under: Admin Notes, Virtual Geek Dinner | Tagged: Geek Dinners | 4 Comments »
Posted on November 12, 2007 by Luke Armour
There’s nothing like getting a story in a big paper about a client or your business. As the press grows more and more hyper-local with each passing day, PR people always need to be thinking of great local angles to make the story work for both the reporter and the client.
Another great thing about PR is to make sure the client or business is the story, not the pitch or the PR person. The Bad Pitch Blog detailed a great example of a pitch so good, it became part of the story. But it worked all the same.
So, yes, there are times when you have to break those rules to help get the story told. And that’s why my goofy face is plastered on the Your Business Solutions section of today’s Akron Beacon Journal.
“Caller, You’re on the Air“, by Beacon Journal business writer, Paula Schleis, sums BlogTalkRadio up with this subhead: ALL YOU NEED IS A PHONE, COMPUTER.
Since becoming the public relations coordinator for BlogTalkRadio in August, Luke Armour said the Web site — which allows people to host their own free, live call-in talk shows — has surprised him in two ways: What it’s used for. What it’s not used for…
[and my all time favorite quote] ”You can host a show talking about your cat if you want,” he said.
Read the rest of the article > >
Hey, if it works, it works. I was pleased I had something to offer. I was pleased I could help craft this story with a local journalist. And I was really pleased that there was coverage of BTR and it was good.
Not so pleased about me becoming the “basement blogger” stereotype, but, hey, at least I’m wearing pants.
Or am I?
The sidebar of the article details some of the fun content on the network.
Photo by Mike Cardew/Akron Beacon Journal
Filed under: PR Lessons Learned, Admin Notes, BlogTalkRadio, media relations, Public Relations | Tagged: akron beacon journal, business solutions, paula schleis | 5 Comments »
Posted on August 22, 2007 by Luke Armour
What’s bald, exceptional in front of large groups of people and travels a lot? That’s right, Mitch Joel!
But in completely unrelated news, I joined BlogTalkRadio! Not simply as a host, but as a member of the team.
To this day when I mention podcasting, I still get strange looks from the people I’m speaking to. Only half of the people who have heard the word “podcast” even really know what it is. Only a fraction of those remaining people have ever listened to an actual podcast. Granted, I live in Ohio, a place not overwhelmingly known for its lightning adoption of new technologies. Oh, sure, our folk invented human flight and the light bulb, but even Edison was shocked to see his family’s old house still lit by lamps and candles over 40 years after he patented it.
But that’s not my central point. I’m very pleased to announce that I am the PR Coordinator for this incredible social radio network. The team at BTR is an energetic, smart group of people from whom I expect to learn a lot. I will still be based in Ohio, so those of you who appreciate my rural isolation can continue to enjoy that caustic, desolate side of my writing. Also, because of the nature of my job, I’m hoping to have more time to wax lyrical about PR and marketing on this very blog.
In the meantime, I encourage you to read my first post on the BTR blog where I discuss my attraction to the BlogTalkRadio platform and my role as PR Coordinator. News Release about it there and here. I urge you to check out the service. I find it to be the answer to podcasting for the masses as well as taking the podcast community to the next level. We’re also rolling out a new website in the beginning of September, so if you find yourself raising an eyebrow due to the current site – just wait.
You ain’t seen or heard nothing yet.
Special thanks to my ‘mate’ Paull Young, without whom I wouldn’t be able to compare myself to someone and say “well, thank God I’m not that guy.” Oh, and he introduced me to Mr. John C. Havens, which was very good too.
Updated links 8/24/07
Filed under: Admin Notes, BlogTalkRadio | 25 Comments »
Posted on June 10, 2007 by Luke Armour
I’ll be attending the AAAA Digital Conference for Agencies this Thursday in New York City if anyone happens to be going. I’m hoping to meet up with superman Paull Young and one of my PR heroes and maniacal genius Constantin for lunch as they work just a few blocks away from the conference.
My agency is developing my digital skills so I’m joining the CEO and a couple of the principals as we head to NYC for the day. It’s a one day conference, we fly in and out the same day – so there won’t be a lot of room for chit-chat or dilly-dallying (is that really a word?). Since we’re leaving that day, I’m hoping to stay to the end of the conference for “How a PR Agency Does Digital” from an ad perspective, but I’m not in charge of our schedules.
I really looking forward to going, but it is an Ad conference and in my experience, those people tend to lump PR into one giant publicity/event/stunt-management blob. Yes, I’m aware of the irony that I’m lumping ad agency folk into one giant doesn’t-understand-pr blob.
I’ll let you know how it goes, drop me a line if you’ll be there or live in New York City – how big can it be?
Filed under: Admin Notes, advertising | Tagged: American Association of Advertising Agencies, conferences | 1 Comment »