The Rundown is back! Welcome to the newly revamped Rundown Podcast. Once again I’ll be giving and getting The Rundown on social media and all things Public Relations and Digital marketing on the web with a knowledgeable person.
Episode 1 (Run time: 31:40) of The Rundown Podcast welcomes Matt Dickman, the Techno//Marketer and his new eBook series “The Face of Facebook: A marketer’s guide to understanding the population of Facebook” Which is a comprehensive guide for marketers to understand what the population of Facebook really looks like and how to market within the community.
Join the show and send audio or text comments, suggestions and complaints to:
- email:
- Audio comment line: +1 206-984-4232
- Skype: lukearmour
- Twitter: lukearmour
Show Notes
- 00:41 Welcome
- 02:24 Comment from Paull Young (twitter)
- 04:25 Comments? Suggestions?
- 05:11 FIR’s upcoming roundtable on Start up PR (starter posts: Calacanis’ Fire Your PR Company, Godin’s The Myth of Launch PR)
- The Rundown with Matt Dickman
- 06:42 Intro
- 07:14 Matt Dickman’s elevator pitch
- 08:01 Why the Face of Facebook?
- 09:17 Marketing in a web 2.0 world
- 10:18 State of FB marketing
- 11:42 Adding Value: more than a notion
- 13:30 Numbers – Pages and total population
- 14:35 Global Takeaway
- 15:46 Accuracy of stats?
- 16:49 Male, female or other?
- 17:46 Ethnicity
- 20:00 Creating an ad
- Social action
- Pricing
- 23:43 Applications
- 25:34 Beacon
- 27:26 Poll
- 28:44 The Rundown
Visit LukeArmour.libsyn.com to:
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Don’t hesitate to send in audio or text comments, questions, feedback and anything else that suits your fancy. I reserve the right, of course, to play or read any and all of your comments as well as delete them without a second thought. But don’t let that stop you from giving it a shot!
Please let me know what you think via email or leave an audio comment at: +1 206-984-4232.
Filed under: Digital Communications, Digital Marketing, Marketing, Podcast, Social Media, Social Networks, The Rundown | Tagged: facebook, Matt Dickman, technomarketer
So glad you’re back! Can’t wait to listen to the podcast.
Ah, Luke. Good to hear you once again. Stole the mp3 link and put it on the front page of PROpenMic in the music player.
Re: startups, I wondered recently if the TC50 & Demo events are kind of like *those with money* (VCs) dangling string & teasing *small puppies w/out money* (entrepreneurs)?
Of late, that Starup/VC community has seemed to be more animated than ever before in their disdain for PR. And I thought our political parties were myopic. These people in the startup world seem more myopic than any other group I’ve ever encountered.
Anyway, enjoying the e-book and placed it in the ‘required reading’ folder for my classes this semester. Thanks!
This was good! I like that you have the phone interruption tacked on at the end – nice touch. You may have just hooked me, Mr. Armour.
I cannot handle Youngie’s message. Good to hear you again, man…and let’s hear it for Matt Dickman.
Five points.
Karen – thanks for the warm wishes. Hope you enjoy.
Robert – as always, great to hear from you. The startup discussion is a good one. I think it’s the heady brew of social media that’s empowering everyone – perhaps ill-advisedly. I think it’s a bubble, but time will tell. Thanks for spreading the mp3 and the ebook!
Ash – lots to live up to, then. I’ll do my best.
K8 – wow, 5 points. I’m going to pretend that’s alot. ’tis a funny message from Short ‘n Stubby, I’m hoping he’ll contribute regularly. Please encourage him.
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