Reforestation, Great Social Media Work, Hear Me Roar

Posted on July 12, 2007 by Luke Armour

Update: An update on the Converseon blog site has some interesting lessons learned about this project. As we pave the way in the new media landscape, we should pay very close attention to the successes and mistakes of others. One thing they don’t mention is that there were two Members Project reforestation initiatives and this [...]

Filed under: PR Lessons Learned, Future of PR, One to watch, Public Relations, Social Media | Tagged: , | 4 Comments »

Interactive, digital, whatever – it’s here. Will your agency survive?

Posted on July 9, 2007 by Luke Armour

I mentioned some time ago that I was on my way to attend the 4As Digital Conference for Agencies of All Kinds in NYC in mid June. I hopped an early morning flight with my CEO and our web and creative directors to Manhattan for the day. The conference was well done except for this [...]

Filed under: advertising, Future of PR | Tagged: , , | 4 Comments »

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