Comments on: Not Quite the Tylenol Team http://armourpr.wordpress.com/2006/07/09/not-quite-the-tylenol-team/ Luke Armour gives you the rundown on digital communication, Public Relations, and Marketing with special podcast guests. Thu, 08 Jul 2010 13:03:07 +0000 hourly 1 http://wordpress.com/ By: Luke Armour http://armourpr.wordpress.com/2006/07/09/not-quite-the-tylenol-team/#comment-984 Luke Armour Fri, 14 Jul 2006 01:05:36 +0000 https://armourpr.wordpress.com/2006/07/09/not-quite-the-tylenol-team/#comment-984 I agree. Don't admit guilt if you don't think you're at fault. Admit guilt if you know you're at fault. Express sympathy and compassion regardless. I agree. Don’t admit guilt if you don’t think you’re at fault. Admit guilt if you know you’re at fault. Express sympathy and compassion regardless.

]]> By: Mike Sacks http://armourpr.wordpress.com/2006/07/09/not-quite-the-tylenol-team/#comment-956 Mike Sacks Tue, 11 Jul 2006 21:22:52 +0000 https://armourpr.wordpress.com/2006/07/09/not-quite-the-tylenol-team/#comment-956 In a crisis, pr rule of thumb is to own up and admit the mistake if one is made. Afterall, we are a forgiving sociaty. But maybe J&J feels it has no responsibility in this. Perhaps words should be chosen more carefully, but J&J has the brand equity to throw around. If the product isn't to blame, they don't have to act like it is. Some more sympathy is probably in order, however. In a crisis, pr rule of thumb is to own up and admit the mistake if one is made. Afterall, we are a forgiving sociaty. But maybe J&J feels it has no responsibility in this.

Perhaps words should be chosen more carefully, but J&J has the brand equity to throw around. If the product isn’t to blame, they don’t have to act like it is. Some more sympathy is probably in order, however.

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