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    Online observations of public relations, marketing, advertising and social media; the occasional frivolity; and The Rundown show notes. Jump in, the water's fine.

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Advertorial – acceptable or devil’s penmanship?

Posted on July 4, 2006 by Luke Armour

Is it pay-for-play, unethical, okay, or acceptable only under certain circumstances? I took a poll through the Bulldog Reporter this week and took a snap of the results. Sixty-eight percent of those who responded (no mention of how many people had weighed in) think pay-for-play marketing should never happen. I note that it includes ethical [...]

Filed under: Future of PR, Public Relations, advertising, public relations ethics | Tagged: | 2 Comments »