I’ve been asking myself about some of the same questions in my not-yet-two-month-old blog, which is about new media and online communications. Should I blog about the World Cup, which fascinates me? What about something interesting that I did offline over the weekend?

My approach thus far has been to include some elements of my offline self on the blog because they do ultimtely contribute to my online self. But I try to relate those posts to the overall theme of the blog in some way.

So I did blog about the World Cup last week, but I did so in a way that examined some of the online options for following the action.

Luke, I enjoy your comments on FIR, and am trying to catch up a bit now on your blogging self. Congrats on the new job as well!

I’m willing to amend my thoughts to say that it is good to include the occasional personal note about life’s twists and turns. But the bulk of the content should be about what the blog claims to be about. You are right Luke, we are people and we can feel like we know someone through their blog. Although I’m much better in person.

Basically, I want to see some more original thought about PR. I’m going to push myself to deliver the goods as well, infused with witty barbs and humorous banter of course.

If you have a blog and you make it known through that blog you work somewhere specific, you represent your organization. I can say all I want how my opinions are mine and mine alone. At the end of the day, I don’t believe that cuts it. Blogging can be a career risk as much as a career help.

If I’m just writing about my dog and what I ate for dinner last night, I’m probably fine. But when I start to write on topics concerned with how I make my living, it ain’t personal anymore. It’s business.

I’d be interested to see how certain big time bloggers change their tune as more and more organizations catch on to the blog train and are regularly surfing the blogosphere to see what’s what.