I read this post and just couldn’t pass up a chance to send it along. Richard Laermer, author of Full Frontal PR and co-author of The Bad Pitch Blog, posted a highly engaging and unique look at pitching, what I would call, fluff. He calls it vapor and I love the way he uses it. [...]
Filed under: PR Lessons Learned, Education, Future of PR, Public Relations | 1 Comment »
