Comments on: PR ROI PDQ, WTH? http://lukearmour.com/2006/02/17/pr-roi-pdq-wth/ Luke Armour gives you the rundown on digital communication, Public Relations, and Marketing with special podcast guests. Tue, 10 Jan 2012 19:28:30 +0000 hourly 1 http://wordpress.com/ By: Bill Paarlberg http://lukearmour.com/2006/02/17/pr-roi-pdq-wth/#comment-70 Thu, 09 Mar 2006 19:28:58 +0000 http://armourpr.wordpress.com/2006/02/17/pr-roi-pdq-wth/#comment-70 Check out the monthly pr measurement newsletter and article archive at The Measurement Standard (http://www.themeasurementstandard.com). Most of it requires a subscription, (but subscriptions are free now through 4/15). I’m the editor, and if you ever find an answer to your question (“But why is it so difficult”) please write us an article.

Bill

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