http://lukearmour.com/2006/02/10/pr-has-its-own-shoes/ Luke Armour gives you the rundown on digital communication, Public Relations, and Marketing with special podcast guests. Sat, 17 Mar 2012 20:55:02 +0000 hourly 1 http://wordpress.com/ http://lukearmour.com/2006/02/10/pr-has-its-own-shoes/#comment-30 Mon, 13 Feb 2006 19:30:05 +0000 http://armourpr.wordpress.com/2006/02/10/pr-has-its-own-shoes/#comment-30 Luke and I love this debate…
And I would like to add my bit…
I, like you, hate the misnomer that PR=Just Publicity, Just press conferences, good image and reputation. It’s superficial. And also, why does PR become a guest, a distant cousin, in an organization’s hierarchy subservient to the Marketing department. I don’t think an organization obtains a stellar reputation from media coverage alone or from avante garde advertisements. It’s the strategy. Every organization needs PR because it ties the organization to the community and gives it a voice. Also, every organization needs marketing. I posit that marketing and PR can be shared in strategy. Some campaign aspects call for PR functions and others marketing. But I think advertising is struggling because consumers have stopped listening and media use has changed so much advertisers have not found the right formula in a multimedia-use consumer environment.

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