Bent out of Shape by Staples

Steve Rubel posts an interesting quiz for us on his website. Staples has apparently been charging customers for virus scanning on files that people come in to have printed. $2.49, Rubel reports, and it’s creating quite a stir in the blogosphere. Check out Steve’s post and we’ll create our own discussion here. FOLLOW UP: Steve [...]

On your Mark Get Set…It’s Beth.

Hi, this is Beth, one of Luke’s PR colleagues at the University of Akron. You will be reading some of my posts on Graduate Observations of Public Relations. Feel free to comment, criticize, and join in the conversation. I am entrenched with learning about new social media’s PR cababilities for nonprofit organizations. I believe blogs [...]

Your Opinion: Food Marketing Attack

A new study out from the Institute of Medicine puts the marketers of certain foods under direct attack. The study is titled: Food Marketing to Children and Youth: Threat or Opportunity? If you haven’t read the study, surely you’ve seen any number of the news reports generated by the study. Yahoo Finance, PR Newswire, ABC [...]

Martha did it right

I sometimes watch The Apprentice, but only the Martha Stewart version. That’s not true, I’ve actually watched both, but you’d never see me putting that in print. What a minute… Anyway, I watched the episode that aired on December 7th where the teams had to come up with 30-second spots for a new flight from [...]

The Future of PR

I just finished listening to “For Immediate Release: The Hobson and Holtz Report” Podcast #91. What a powerhouse. If you have an interest in knowing where PR may go with some degree of educated accuracy, listen to this podcast. Outstanding comments, opinions, and details from some really credible sources. Those of you in PR academe [...]

On your mark, get set…

Hello everyone. My name is Luke Armour. I’m a graduate student of the communication discipline getting my Masters in the area of Public Relations. Interestingly, I’ve found that many people have a misunderstanding of that job description. It seems intangible. People want to know what you do, they want to see something. Unfortunately, PR has [...]

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